1 in 100 school-aged children have
Tourette Syndrome or a Tic Disorder.
50% go undiagnosed.
Tourette Syndrome is often misunderstood going misdiagnosed. This campaign is aimed at increasing awareness for the Association, as well as addressing some of the challenges faced regarding diagnosis and treatment of children living with Tourette Syndrome and Tic Disorders. With a primary focus on parents, doctors and education professionals, the campaign will consist of digital billboards in 10 cities, supported by digital display ads including Facebook and Instagram spanning the United States.
Length of campaign: One month: September 12 – October 12
Digital Billboard locations:
- Los Angeles
- Washington D.C.
- San Francisco
We are excited for this incredible opportunity for the TAA to elevate TS awareness across the nation made possible through CDC support. If you see the billboards in person, please snap a few photos and share on social media with the hashtag #ThisisTourette.