A Guide to Creating a Facebook Fundraiser!
One of the things you can do to support Tourette Syndrome and Tic Disorder awareness among your networks is host a Facebook Fundraiser. The benefit? The process is simple and can be circulated far and wide. Plus, Facebook charges no fees on fundraisers for nonprofits. All donations go directly to the Tourette Association of America and supporting the TS community!
Name your fundraiser! Give your fundraiser a name, like “[Your Name]’s Awareness Month Fundraiser” and a description.
Facebook automatically populates the description, but if you have a personal story about Tourette Syndrome, this is a great place to share it. Personal stories will help people connect with the cause and ultimately make a donation.
Select your cover photo for the fundraiser. A personal photo of you and/or whoever you are fundraising on behalf of is the perfect choice but you can also use images from the TAA’s Facebook page.
Click “Create” to finalize your fundraiser and then you are ready to share it out!
Spread the word by sharing it on your feed, invite friends to check your fundraiser out, and share on other social media platforms!
- Start with small goals and then when you meet them, build up the goal amount.
- Spread the word and share the fundraising page with your networks. Circulating through email, your social channels, and posting on your donation page will remind people of your fundraiser.
- Send thank you messages to donors and post in the fundraising page to keep them informed of fundraising progress. The Donor-Centered Fundraising study states that 93% of people would be more likely to donate again if they receive a personal thank-you note.
- Use a personal story and cover photo to gain a stronger response online.