Bayside, NY – March 16, 2026: The Tourette Association of America (TAA) is excited to launch its powerful awareness campaign on premier billboard spaces in two of the most iconic advertising locations in the world. Made possible by a generous donation from New Tradition, the campaign will appear in New York City’s Times Square and Downtown Los Angeles.

Running from March 16–22, 2026 in Times Square and April 1–30, 2026 in Los Angeles, the campaign aims to educate millions about Tourette Syndrome and challenge common misconceptions about this highly stigmatized condition. The billboards seek to inspire the nearly 50% of individuals living with TS or another Tic Disorder who remain undiagnosed to explore the benefits of a formal diagnosis. With symptoms often appearing in early childhood, the campaign is especially relevant for parents of children who may be beginning to tic. It features two inspiring members of the Tourette Syndrome community in moments that highlight their authentic experiences with tics.

Awareness begins when real stories are seen. With roughly one in 50 children affected by TS or another Persistent Tic Disorder, it’s crucial for families and caregivers to understand what living with tics can look like. By putting authentic experiences front and center, the TAA aims to break misconceptions, share the facts, and encourage people to seek support and resources.

The TAA encourages everyone to join the conversation by sharing images of the billboards on social media and tagging the TAA.

• NYC Billboard Location: 1 Times Square, New York, NY 10036
• LA Billboard Location: 1933 S Broadway, Los Angeles, CA 90007